top of page

How to Cultivate Meaningful Connections in Your Business by Fideliz Cruz

As Kingdom women entrepreneurs, we are to be good stewards of our relationships, including our business relationships. Here are my tips on how you can build meaningful connections in your business. In particular, let's talk about Facebook groups. There are so many Facebook groups and most likely you’re a part of at least two or three of those groups.

Here’s how you can leverage, connect and make the most out of these communities.

There are four Cs to remember.

Tip #1: Connect with intention.

We need to remember that we are there for a purpose. We're not part of that community just to have a look around. We are not there to just hang around and watch what everyone is doing. Think about what your intention is for joining that community. What is your purpose for being part of that community?

Connect with intention. I think it's really important to always start with that. I always encourage my clients to think about your why—why are you doing what you're doing? So, always go back to your intention and think, “Why am I part of this community in the first place?” And when we first join that community, make sure to introduce yourself.

Usually the host of that community would say, “Welcome to our community, come and introduce yourself.” Make use of that opportunity. I'm sure if you're in the right community, they will allow you to do that, for you to be able to share who you are and what it is that you do. If they're going to be welcoming, they would want you to engage and connect with the people there, so make the most of that. When you are asked to introduce yourself in the community, introduce yourself professionally, but also share some personal things. That way, they can connect with you on that same level rather than just on a professional level.

Take ownership of what it is that you learn and be confident in sharing what you do to serve others.

Tip #2: Connect to serve.

The reason you're in this community is yes, you want to make connections and meet new people, but perhaps there would also be new opportunities and new open doors for you in that community. But we need to come with the mindset of “I came to serve, I came to add value.” And there's nothing worse than having someone come in and think, “OK, what's in it for me? Or what can I get out of this group?” and just thinking, “Oh, these are the things that I need to get from this group.” Instead, you want to have a mindset of, “How can I serve? What can I give to these people? How can I add value to my community?”

We are made to serve. So when you're in that community, think of ways you can add value.

There's no one like you. You're unique and all the things that you do in your business are unique, so you can always share something new to that community.

Tip #3: Cultivate relationships.

Take care of those connections that you've made. At the beginning, you'll be able to connect with people, and people will start having conversations with you online. But it's great when you can take those conversations and do a private message or a direct message to the person and say, “Hey, I really love what you're doing, and I'd like to introduce myself to you personally.” I think that makes it a little more personalized, and it takes that connection to another level.

If there's someone who inspires you, and she resonates with you, take the time to private message her and compliment her. Cultivating relationships comes with complimenting them and telling them how much you felt connected to them. It’s true, there's not enough of that in this world. We're always sharing this thing that we're complaining about rather than what we compliment; it's great when we can connect with someone and speak life to them, encourage them and compliment them about what they're doing.

Tip #4: Stay consistent.

There are so many of us that either add ourselves to a group or someone invites us to a group. And we start off really well, and we're really good at engaging and having that connection in the first maybe two or three weeks. Then we forget to continue and have consistency. But when you stay consistent, that's when you unlock meaningful connection. What happens is that people will then also have that connection with you. Now people will be drawn to you, and when they see you consistently, they will be able to connect to you even more.

Consistency also means being consistent with your message, telling them all the specific things that you do in your business to be able to serve them.

You never know, there might be someone in that community who really has just been waiting for you to be there and you're the answer to their problem, you might be the solution to someone's problem.

So stay consistent—consistent with your message, consistent in showing up for yourself because there's power in that, you're doing it for yourself, and consistent in showing up for others, for your ideal client. They're waiting for you, and if you're not there, how can they find you?

Those are the four Cs when it comes to cultivating meaningful connections in your business, particularly Facebook groups. But you can apply this to pretty much all the connections that you make along the way in your entrepreneurial journey.

Enjoy connecting!


Fideliz x


Fideliz Cruz is a Christian Life & Business Coach and is The Founder of Kingdom Women Entrepreneurs ACADEMY.

Fideliz is a visionary who loves seeing women rise up in leadership in any aspects of their lives, using their gifts and talents to build a business & life that honours God, as they walk in their God-given calling.

Fideliz is a Certified Life Coach by BYCA & is the winner of the 2018-2019 International Coach Of The Year Award.

Fideliz runs a few bespoke workshops in Sydney one of which is the Vision Casting Workshop that aims to help women create their Personal Life Vision and kick-start their journey towards their dreams.

She a writer and Co-founder for an online store providing Christian products such as journals and affirmations cards.


The Kingdom Women Entrepreneurs is a Sisterhood Community for The Vision Builders, Boundary Breakers, Passion Igniters; Called & Anointed To Shine In Their Uniqueness & God Given - Calling.

Come and join our FREE KWE Facebook Community and join in the conversation!

22 views0 comments


bottom of page